Since the inception of hip-hop, rappers have engaged in verbal sparring, an integral aspect of the culture. It serves as a measure of lyrical prowess and a proclamation of dominance, resulting in numerous iconic “diss tracks” from 2Pac’s “Hit ‘Em Up” to Jay-Z’s “Takeover.”
The latest feud involves three of hip-hop’s giants – Drake, Kendrick Lamar, and J Cole – sparked by what seemed like an innocuous lyric celebrating their individual successes. Here’s a breakdown of the ongoing saga. Drake – the Canadian artist, initially known for his acting career, transitioned seamlessly into music with his emotionally resonant blend of rap and R&B. He stands as one of the most commercially successful hip-hop artists of the 21st Century, with chart-toppers like “Hotline Bling,” “One Dance,” and “Hold On, We’re Going Home.”
Kendrick Lamar – Hailing from Compton, Kendrick Lamar emerges as a rapper renowned for his captivating verses and visionary storytelling, earning him accolades as the premier lyricist of his era. Delving deep into societal issues such as police brutality, black empowerment, and personal struggles, Lamar showcases an unparalleled ability to provoke thought. Notably, in 2018, he made history as the first hip-hop artist to clinch the Pulitzer Prize for music.
J Cole – Born in Germany and raised in North Carolina, J Cole’s journey in hip-hop saw him mentored by Jay-Z, leading to chart-topping hits like “Middle Child” and “Deja Vu.” Disenchanted by the allure of mainstream success, Cole veered towards a journey of introspection and analytical exploration within his musical endeavors. This shift resulted in some of the most resonant and successful tracks of his career, cementing his status as a versatile and influential artist. The initial catalyst wasn’t about creating rifts, but rather fostering a sense of unity.
In October of the previous year, Drake unveiled his eighth album, “For All The Dogs,” which featured a collaboration with J Cole titled “First Person Shooter.” In a verse, Cole floated the idea that he, Drake, and Kendrick constituted the “big three” of contemporary hip-hop:
“Love when they argue the hardest MC /
Is it K. Dot [Kendrick]? Is it Aubrey [Drake]? Or me? /
We the big three, like we started a league.”
The track soared to the summit of the US singles chart, marking Drake’s 13th and Cole’s inaugural number-one hit.This feat led to Drake matching Michael Jackson for the most number one singles by a male solo artist. However, a week later, Taylor Swift’s “Cruel Summer” claimed the top spot, seemingly shifting the focus away. Yet, behind the scenes, Kendrick took notice—and his reaction wasn’t one of contentment.