The upcoming series of Apple iPhones might boast an artificial intelligence enhancement courtesy of tech titan Google. Bloomberg’s report on Monday unveiled Apple’s potential collaboration with Google to integrate Google’s Gemini AI engine into future iPhone iterations.
While neither Apple nor Google has officially confirmed the deal, both companies have refrained from commenting on the matter thus far.
Financial analysts perceive this potential partnership as advantageous for both entities. Analysts at Melius Research highlighted the potential financial benefits for Apple, stating, “What matters here is that Apple may receive or retain some payment from Google for the privilege, especially if it helps Google keep more search revenue.”
Additionally, it could serve as a reputational triumph for Google, particularly in contrast to competitors like Microsoft and OpenAI, which have faced challenges in launching dependable AI products.
However, discussions between Apple and Google do not guarantee a finalized agreement. Bloomberg also disclosed that Apple has engaged in talks with Microsoft’s OpenAI regarding potential AI integration alternatives.
Google and Microsoft have been locked in a race for supremacy in the realm of generative AI since the groundbreaking debut of OpenAI’s ChatGPT in 2023. This technology swiftly captivated businesses and users alike, reshaping work and entertainment landscapes.
However, its rapid evolution has prompted concerns from legislators and tech firms alike regarding its societal impact.
At present, tech giants Google and Microsoft are vying for market dominance, with a potential partnership with Apple seen as pivotal in this pursuit.
According to analysts, Apple’s negotiations with Google reflect the Cupertino, California-based company’s efforts to enhance its forthcoming iOS 18, set to be unveiled at its upcoming product event in June. If finalized, the Apple-Google collaboration would grant Apple access to Google’s Gemini AI application, as per Bloomberg’s anonymous sources.
“We believe the company is seeking to enhance Siri, enrich the App Store for AI developers, and promote edge processing on its devices to deliver faster, more secure experiences,” stated analysts from Melius Research.